Monday, January 16, 2012
Marketing 101 for the 21st Century
Here is the latest and most comprehensive update of the "I Love Marketing model". View, learn, and share!
Thursday, January 12, 2012
Midterms? It's More Fun When You Know the Questions and the Answers Beforehand!
A famous teacher once remarked- my objective during the term is to help the students learn the answers to the questions.
One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the exam. Where else can you find that?
These approach removes all subjectivity, bias, and the torture of deciphering handwritten answers to essays. It also allows instant feedback to the student.
But the key benefit from this innovation is that it strongly encourages students to study for the exam rather than use common sense and good luck in answering the questions. With the grading system on a relativity scale, there is no way for those who don't study to score higher than those who do prepare.
Here are 3 midterm exams that were previously given, and which provide some of the questions for future exams. Click and learn!
One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the exam. Where else can you find that?
These approach removes all subjectivity, bias, and the torture of deciphering handwritten answers to essays. It also allows instant feedback to the student.
But the key benefit from this innovation is that it strongly encourages students to study for the exam rather than use common sense and good luck in answering the questions. With the grading system on a relativity scale, there is no way for those who don't study to score higher than those who do prepare.
Here are 3 midterm exams that were previously given, and which provide some of the questions for future exams. Click and learn!
Friday, January 6, 2012
Branding the Philippines: #1 for Fun!
Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang Pilipino!
Here is a tourism campaign for the Philippines that uses proven marketing and branding principles. Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.
Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends
Compare this...
With this...
Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo
An improvement over this?
Here is a tourism campaign for the Philippines that uses proven marketing and branding principles. Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.
Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends
Compare this...
Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo
An improvement over this?
Thursday, January 5, 2012
Time After Time- The Business Value of On Time Performance
But, are you late most of the time. Then you will have a problem in the real world. Are you willing to pay the penalties for tardiness?
The other side of the coin is, what are the rewards for being first among equals?
Stephen Covey called it the law of the farm. He also referred to the ineffectiveness of the cram.
The following min-lecture is a must for MBA students planning to move ahead. You can't move ahead if you are late.
MBA Marketing Assignment? More Fun When You're On Time...
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